Why was Heroes (Sweden 2015)’s staging considered so ahead of its time?

I’ve heard people say that while unremarkable by 2025 standards, Måns Zelmerlöw interacting with the animated character on the video screen was technologically impressive in 2015 and contributed to his victory. Yet ESC stages already had video screens before 2015, and even if that was the first time someone interacted with an animated character on a screen in ESC, that concept was already common outside of ESC. Even in the 80s, Who Framed Roger Rabbit had real humans interacting with hand-drawn animation. What exactly was so novel/previously unseen in Heroes’s staging?

Sweden 2015 for the bot

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